It’s that time of the year where we place diya lamps all around the home, send out our best wishes to loved ones abroad, buy the presents for the kids and most of all, welcome family in our homes with open arms. Yes, Diwali is here once again full of love, laughter and lots of home cooked authentic food. Here, we discuss the most fundamental points surrounding Diwali celebrations and why it’s so important to Hindus all around the world.

What is Diwali?

Perhaps the most well-known of all the Hindu festivals, Diwali is also famous for being called the ‘festival of lights’. Based on an age-old story celebrating victory of good over evil and light over darkness, different areas of India look to their own individual legends as inspiration for this vibrant festival. Nevertheless, the enormous festivities still remain similar. Oil lamps, candles and bright fireworks are always used as a way to invite the deities into your home praying for wealth, luck and happiness to be bestowed onto your lives. During this 5 day festival, gifts consisting of sweets and candles are exchanged amongst families and friends making it a very joyous time for everyone.

When is Diwali?

Calculated based the lunar Hindu calendar, Diwali falls on different days each year. This year, the festival of lights will be celebrated on 26th October 2011. Diwali is a wonderful 5 day festival full of family fun, thankfulness and vibrant celebrations.

About Diwali?

Considered a special time for all the family, many Indians also use this five day festival to honour Lakshmi, the goddess of wealth. However, Diwali does not just stop at lighting lamps and spending time with the family; Businesses across India start their new financial year at Diwali making it ever more important in Hindu society. The origin of the oil lamps is based on the ever-lasting story of Rama and Sita’s return to Rama’s kingdom after 14 years of exile in the forest. Other beautiful Diwali accessories include Rangoli Patterns drawn on the floors of Hindu families, Diwali greeting cards given to loved ones and vibrant Diwali candles to help celebrate this blissful occasion.

Rangoli Colours 7 Bag Set (Assorted Colours)

Diwali Greeting Card (Om Ganesh)

Glass Round Diva with Wax Candle (Pink, Blue & Green)

Diwali is one of the most well-known Hindu festivals and means ‘rows of lighted lamps’. During the festival houses, shops and public places are decorated with small earthenware oil lamps called diyas, floors are drawn with rangoli patterns and walls and doorways are adorned with torans. To celebrate the Festival of Lights we have a huge range of Diwali accessories so you can celebrate a beautiful and joyous Diwali. From diyas and candles for lighting up your home to greetings cards and envelopes to send to your loved ones our extensive range of Diwali accessories has something to suit every taste and tradition.

Diwali Cards

Celebrate the amazing festival by sending your loved ones modern day Diwali cards. With a huge range of stunning single Diwali cards you can pick the perfect card to send to your loved one to celebrate in style, or if you have a large family you can save money with our multipack Diwali cards with assorted designs to choose from. All of our cards have been hand-decorated in India with stylish designs using sustainable resources and include an envelope making them a pleasure to receive. Send words of wishes and happiness with our Red Diwali Greetings Card, designed with a modern colourful happy family celebrating the festival perfect for sending to a family you really care about. For a great alternative our Handmade Happy Diwali Card offers a more traditional touch with a bright and joyful design. A lit diya adorns the front of the card with a classic red pattern leading to a wishful greeting inside. Our selection of Diva Samai Diwali Multi Pack Cards is a great way to send your festive greetings to all of the ones you love. Containing 5 different designs with an array of bright colours and lit diva candles, these cards contain everything you need to send your festive wishes to your loved ones this Diwali.

Red Diwali Greeting Card

Handmade Happy Diwali Card

Diva Samai Diwali Multi Pack Cards

Diwali Rangoli

Rangoli is a traditional decorative folk art of India and is placed on floors of living rooms and courtyards during Diwali. The symbols contained in the Rangoli patterns are meant as sacred welcoming areas for the Hindu deities and have been passed from generation to generation, keeping the art form and tradition accurate throughout the ages. Our Rangoli stencils and books come with different patterns ranging from simple geometric shapes to flower and petal outlines allowing you to create beautiful and colourful Rangoli patterns in your home. We also have multi packs of Rangoli coloured powder which you can sprinkle into the stencils to make stunning patterns quickly and efficiently getting your home ready for Diwali.

Rangoli Book

Rangoli Assorted Colours 7 Bag Set

Rangoli Stencils

A time for huge celebrations with laughter, candles and joy filing the family home, Colourful Diwali Products play a crucial role in the festival of lights every year. These can be represented in several ways including colourful Diwali divas, colourful Diwali cards and even beautifully decorated Diwali Rangoli patterns on the floors and walls. Diwali falls in October this year but it’s never too early to get prepared for the biggest festival in the Hindu calendar. Whether you are organising a huge party in the home or sending your best wishes to your family around the world, we have everything you need to have a colourful Diwali celebration.

Colourful Diwali Divas

Whether you prefer to use more traditional Diwali diva lamps or a modern version with wax included, we have a huge selection of the most colourful Diwali divas. Many prefer to use Diwali divas without the wax and simply use their own ingredients such as a cotton wick and natural ghee to keep the lights burning throughout the home. However, despite being more of a hassle they are seen as being more authentic to age old customs and therefore still prove very popular today. At The Incense Store, we also have a stunning collection of Fancy Diwali Divas that look truly spectacular placed around the home without breaking the bank. Diwali is the time for lighting up the home and so whatever diva you use, have a fantastic celebration with all your loved ones.

Leaf Shaped Diwali Divas

Heart Shaped Bhanani Divas Pack of 4 (Red and Green Diamante)

Coloured Diwali Diva (Red)

Colourful Diwali Accessories

Here at The Incense Store, we are proud to hold an enormous selection of the most colourful Diwali Accessories to be used during the festival of light. With everything from Diwali cards to Diwali Pooja powders and Diwali envelopes to Diwali Rangoli products, kick off your celebrations in style with these wonderfully handy accessories.

Diwali Card Mystique

Milap Sindoor - Red Powder (Lotus Casing)

Diwali Envelopes Pack of 5 (Ganesh & Flowers)

Diwali is the time for fun with all the family and what could be a nicer gesture than giving a gift to your loved ones in one our stunning Handmade Diwali Envelopes. At TheIncenseStore.com, we have a huge collection of handmade envelopes in a range of styles, designs and colours to suit the most modern or traditional of personalities. Handmade in India using the finest paper and techniques, the gorgeous colours and religious motifs used on these handmade Diwali envelopes makes them a joy to hand out, whilst the great value for money makes them even more appealing for the person handing them out.

Handmade Diwali Multi-Pack Envelopes

One of the most frustrating things about giving a gift around the time of Diwali is choosing the envelope or wrapping paper to give it in. You want it to suit the recipientÆs personality, and preferably gender, but you also want it to mean something significant. Our huge range of multi-pack Diwali envelopes not only come in a range of colours, but also feature an image or stylish design of a religious influence such as a deity or a sacred symbol such as Om. Whether you choose a modern or a traditional design, feel confident in the knowledge you are also giving your blessings to the recipient at this festive time.

Diwali Envelopes Pack of 5 (Diamante Paisley)

Diwali Envelopes Pack of 25 (Ganesh)

Vertical Diwali Envelopes Pack (Ganesh)

Handmade Envelopes

As well as a wonderful Diwali gift, these beautiful envelopes are the perfect vessel for any monetary gift you may want to give on any occasion including religious events, birthdays, weddings and important milestones in a childÆs life. These handmade envelopes not only make a huge change from the boring white envelope but bestow a personal religious blessing onto the recipientÆs life. With space to write a heartfelt message, these luxury envelopes will help you stand out from the crowd without breaking the bank.

Diwali Envelopes Pack of 5 (Elephants)

Diwali Envelopes Pack of 10 (Metallic Design)

Diwali Envelopes Pack of 5 (Diamante Keri)

The superb range of Diwali Celebration Cards makes sending your festive greetings easy. The Diwali Celebration Cards come in an array of bright colourful designs, featuring festive lamps and kind words, perfect for celebrating Diwali. Each of the Diwali Celebration Cards are very reasonably priced, many of which have been expertly hand made in India.

Diwali Greetings Celebration 10 Pack

Diwali Greetings Celebration 10 Pack

This colourful Diwali Greetings Celebration 10 Pack is perfect for celebrating Diwali with your friends and family members. Using these joyful Diwali Greetings Celebration cards makes sending well wishes to others easy, featuring stunning festive lamps on the front. The Diwali Greetings Celebration 10 Pack has been made in India, using sustainable resources, making them even more impressive. Each of the Diwali Greetings Celebration cards has a different design on it and 10 envelopes are also included.

Handmade Happy Diwali Celebration Card

Handmade Happy Diwali Card

Send a special message this Diwali with this charming Handmade Happy Diwali Card, decorated with a lit lamp and om symbols. Made from sustainable sources, the Handmade Happy Diwali Card has been put together in India, thus reflecting the very spirit of the Diwali celebrations.

Diwali Celebration Greeting Cards 10 Pack

Diwali Celebration Greeting Cards 10 Pk

It’s very easy to spread happiness and joy of Diwali with these stunning Diwali Celebration Greeting Cards. The eye-catching Diwali Celebration Greeting Cards are bright and very cheerful with a range of super designs with festive lamps. The Diwali Celebrations Greeting Cards 10 Pack have been wonderfully designed and made in India, using sustainable resources. Included in this 10 pack of Diwali Celebration Greeting Cards are ten different designs of card and ten envelopes.

Diwali is known as the festival of lights, an official holiday in various countries including India, Guyana, Malaysia and Singapore. There are many Diwali Accessories available to help celebrate the festivities including Diawali Cards and Envelopes. The Diwali Cards feature vibrant and beautiful designs made in India and are the perfect way to cheer up family and friends over this joyful period. Other Diwali Accessories in the range consist of pots, bowls, henna kits and Diwali Accessory scrolls.

Ganesh Diwali Envelopes 25 Pk

Ganesh Diwali Envelopes 25 Pk

Celebrate Diwali presenting your Diwali Cards in these pretty Ganesh Diwali Envelopes, there are 25 in the pack and the simple design goes exceptionally well with the blue vibrant blue of the envelopes. The Ganesh Diwali Cards feature an Indian design with eye-catching Ganesh motif, ideal for family and friends. You are sure to brighten up everyone’s Diwali by sharing these joyful Ganesh Diwali Envelopes.

Diwali Happy Celebration Cards 10 Pk

Diwali Happy Celebration Cards

Share some joy over the Diwali Celebrations with these colourful Diwali Happy Celebration Cards 10 Pk. Featuring very joyful colours and Indian festive lamp designs, these Diwali Happy Celebration Cards are the perfect way to send your love. These Diwali Happy Celebration Cards have been made using sustainable resources, including ten varying designs with envelopes included.

Diwali Cards Wishing You A Happy Diwali

Diwali Cards Wishing You A Happy Diwali

You can spread happiness and good luck with these beautiful Diwali Cards Wishing You A Happy Diwali. Using classic Indian designs, these cards have special Diwali messages to help you send your best wishes.

You can spread the joy of Diwali simply with these beautiful Diwali Celebration Cards. There are a large range of vibrant designs within the Diwali Celebration Cards collection to choose from, a card to suit all members of the family and every friend you can think of. The Diwali Celebration Cards are very reasonable prices too, so get in there quick.

Diwali Best Wishes Cards 10Pk

Diwali Best Wishes Cards 10Pk

These vibrant Diwali Best Wishes Cards are sure to brighten anyone’s Diwali Celebrations. There are ten cards in this set, all with stunning designs and lovely colours, based on traditional rangolis. The gorgeous Diwali cards have been designed and made in India from sustainable resources. You can enjoy ten cards, with varying designs and envelopes included in this pack.

Diwali Wishes Ganesh Om Card

Diwali Wishes Ganesh Om Card

Sending this light and warm hearted Diwali Wishes Ganesh Om Card is a lovely way to wish somebody a joyful Diwali. Featuring a classic design with Lord Ganesh, these Indian made cards have been used only using sustainable resources, so you can use them with a clear conscience.

Diwali Happy Celebration Cards 10Pk

Diwali Happy Celebration Cards 10Pk

Featuring a range of bright Indian designs these Diwali Happy Celebration Cards 10Pk are a great way to send your love over Diwali. There are ten different designs of celebration cards included with envelopes.

You can Celebrate Diwali in style with the great variety of Diwali Greeting Cards available. The Diwali Greeting Cards have special designs and poems inside, you can really show your family and friends some cheer over the celebrations period. These Diwali Greeting Cards have been made in India from sustainable resources, so you can comfortably enjoy the joy of Diwali and spread it around.

Happy Diwali Celebration Cards Pk of 10

Happy Diwali Celebration Cards 10 Pk

You can spread the joy of Diwali in style with this Happy Diwali Celebration Cards 10 Pk. Featuring a range of bright beautiful designs, celebrating the spirit of Diwali will be made easy with these lovely 10 Pk Happy Diwali Celebration Cards. Designed and made in India, these Happy Diwali Celebration Cards have been made using sustainable sources, with ten different designs and ten envelopes included.

Diwali Selection Pack of 10

Diwali Celebrations Diwali Selection 10 Pk

Make a family or friends day with these vibrant Diwali Celebration Cards. These colourful cards with pretty designs are sure to spread the joy of Diwali fast, complimented with uplifting messages. These Diwali Celebration Cards were made in India from sustainable resources and come with envelopes.

Diwali Greeting Diwali Card Ganesh

Diwali Greeting Diwali Card Ganesh

These gorgeous Ganesh Diwali Cards will soon cheer the recipient up, with classic Indian designs and bright colours, these cards contain special poems both in English and Hindu, with none other than Lord Ganesh on the front of the cards.